Where Apple is considered the fashion brand and Samsung's Galaxy range are considered top dogs for Android, also OnePlus, Asus, Xiaomi has taken over the good cheap phones category… Sony seems to lost somewhere in the competition. 

Sony mobile earns practically ZERO % market shares for a couple of years now. We don’t know why people have lost interest in sony smartphones because these phones also have a unique bunch of other stuff that you won’t find on any other phone. 

But all of these leads to one question… Why don’t people buy Sony Smartphones? And we think we have an answer for this. But first, just have a look at the modern-day Sony smartphone. 

Sony Xperia 1 ii is one of the recently launched smartphones from Sony. one of the best things you will notice in the phone is its biggest display. Though having a 21x9 screen ratio, the phone feels more comfortable in the hand. 

Why Don't People Buy Sony Smartphones?

You also get a 6 and a half 4K screen, which is crazy because it’s been a long time to have such a screen in the market. Thanks to this you get 2160 options on youtube which is as good as any other smartphone in the market. 

The phone is also equipped with a headphone jack and a tool-less micro HD card and sim card slot which we do not find on today’s flagship phones. One of the biggest surprises you will find when you open the box is that along with a bunch of bundles floating around you will find Sony’s world-class 350 dollars headphones… absolutely FREE!

Talking about cameras, all the best smartphone cameras, Pixel camera, iPhone cameras, Samsung cameras… Sony makes all of the sensors for all these phones. So no doubt, Sony Xperia 1 ii cameras is a technical masterpiece and straight up the best camera of the year. 

Okay so in the first place our first question that ‘Why don’t more people buy this awesome phone is because the Sony smartphone has a very small amount of percentage in the overall smartphone market. Sony doesn’t have a high level of sales on mobile phones compared to other companies.  

Sony phones are suffering from the same stuff as LG lately, which is the inability to properly launch phones for the customers. For example iPhone they are notoriously very good in launching there phone. They will have an event, then in next week you can pre-book, and then there are available everywhere in the market. 

Xperia 1 ii was revealed in May 2020 and then it was launched in Oct 2020… so know you know why people avoid buying Sony smartphones. People like to buy phones when the hype is on just after the announcement of the phone is done.   

It is crazy that Sony makes such interesting compelling phones and they don’t really plan their execution process. This may be the reason why their sales have been decreased for the past couple of years.